Diesel

In 1978, Italian entrepreneur Renzo Rosso founded Diesel to innovate denim during an oil crisis. He aimed to create an alternative jeans brand, distinct from prevailing casual wear.

The universal term "diesel" embodied his global vision. Using "For Successful Living" as a slogan, Diesel's history blends advertising leadership and fashion innovation. Defying norms, the brand's ethos remains strong after 35 years.

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50% Off
Diesel - D-Slandy-Bell Jean - 069EF Wash Diesel - D-Slandy-Bell Jean - 069EF Wash
DieselDiesel - D-Slandy-Bell Jean - 069EF Wash
Sale price$289.50 Regular price$579.00
30% Off
Diesel - S-Athos Mid Sneaker - Black Diesel - S-Athos Mid Sneaker - Black
DieselDiesel - S-Athos Mid Sneaker - Black
Sale price$328.30 Regular price$469.00
20% Off
Diesel - S-Maris-E1 Sweatshirt - Black Diesel - S-Maris-E1 Sweatshirt - Black Online only
DieselDiesel - S-Maris-E1 Sweatshirt - Black
Sale price$375.20 Regular price$469.00
20% Off
Diesel - Awwt-Woilee-Ht30 Jacket - Black Diesel - Awwt-Woilee-Ht30 Jacket - Black Online only
DieselDiesel - Awwt-Woilee-Ht30 Jacket - Black
Sale price$479.20 Regular price$599.00
60% Off
Diesel - T-Just-LS-B50 Tee - Black Diesel - T-Just-LS-B50 Tee - Black Online only
DieselDiesel - T-Just-LS-B50 Tee - Black
Sale price$91.60 Regular price$229.00
30% Off
Diesel - S-Mydori Mid Cut Sneaker - Black/White Diesel - S-Mydori Mid Cut Sneaker - Black/White
DieselDiesel - S-Mydori Mid Cut Sneaker - Black/White
Sale price$307.30 Regular price$439.00
60% Off
Diesel - T-Abari Top - Black Diesel - T-Abari Top - Black Online only
DieselDiesel - T-Abari Top - Black
Sale price$103.60 Regular price$259.00
50% Off
Diesel - D-Ollies Jogg Jean - 069RK Wash Diesel - D-Ollies Jogg Jean - 069RK Wash
DieselDiesel - D-Ollies Jogg Jean - 069RK Wash
Sale price$339.50 Regular price$679.00
75% Off
Diesel - D-Shay Dress - Black Diesel - D-Shay Dress - Black
Online only
DieselDiesel - D-Shay Dress - Black
Sale price$114.75 Regular price$459.00