Diesel

In 1978, Italian entrepreneur Renzo Rosso founded Diesel to innovate denim during an oil crisis. He aimed to create an alternative jeans brand, distinct from prevailing casual wear.

The universal term "diesel" embodied his global vision. Using "For Successful Living" as a slogan, Diesel's history blends advertising leadership and fashion innovation. Defying norms, the brand's ethos remains strong after 35 years.

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Diesel - 2019 D-Strukt Jean - 0QWTY Wash Diesel - 2019 D-Strukt Jean - 0QWTY Wash
DieselDiesel - 2019 D-Strukt Jean - 0QWTY Wash
Sale price$194.50 Regular price$389.00
20% Off
Diesel - S-Umbe-Check-N Shirt - Black/Blue Diesel - S-Umbe-Check-N Shirt - Black/Blue Online only
DieselDiesel - S-Umbe-Check-N Shirt - Black/Blue
Sale price$303.20 Regular price$379.00
Diesel - D-Rolly-Hood Dress - Military Green Diesel - D-Rolly-Hood Dress - Military Green
20% Off
Diesel - S-Mackis-G1 Sweatshirt - Brown Diesel - S-Mackis-G1 Sweatshirt - Brown
Online only
DieselDiesel - S-Mackis-G1 Sweatshirt - Brown
Sale price$335.20 Regular price$419.00