Diesel

In 1978, Italian entrepreneur Renzo Rosso founded Diesel to innovate denim during an oil crisis. He aimed to create an alternative jeans brand, distinct from prevailing casual wear.

The universal term "diesel" embodied his global vision. Using "For Successful Living" as a slogan, Diesel's history blends advertising leadership and fashion innovation. Defying norms, the brand's ethos remains strong after 35 years.

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40% Off
Diesel - S-Umbe-SSL-Globe Shirt - Black/Grey Diesel - S-Umbe-SSL-Globe Shirt - Black/Grey
DieselDiesel - S-Umbe-SSL-Globe Shirt - Black/Grey
Sale price$257.40 Regular price$429.00
20% Off
Diesel - S-Umbe-Check-N Shirt - Black/Blue Diesel - S-Umbe-Check-N Shirt - Black/Blue Online only
DieselDiesel - S-Umbe-Check-N Shirt - Black/Blue
Sale price$303.20 Regular price$379.00
20% Off
Diesel - S-Ocean-Check-NW Shirt - Coffee Diesel - S-Ocean-Check-NW Shirt - Coffee Online only
DieselDiesel - S-Ocean-Check-NW Shirt - Coffee
Sale price$295.20 Regular price$369.00
40% Off
Diesel - C-Giselle Shirt - Yellow Diesel - C-Giselle Shirt - Yellow
DieselDiesel - C-Giselle Shirt - Yellow
Sale price$275.40 Regular price$459.00
40% Off
Diesel - S-East-Long-Cl Shirt - White/Yellow Diesel - S-East-Long-Cl Shirt - White/Yellow
DieselDiesel - S-East-Long-Cl Shirt - White/Yellow
Sale price$215.40 Regular price$359.00
60% Off
Diesel - S-James-B Shirt - Sky Blue Diesel - S-James-B Shirt - Sky Blue Online only
DieselDiesel - S-James-B Shirt - Sky Blue
Sale price$147.60 Regular price$369.00
40% Off
Diesel - D-East-P1 Shirt - Wash Denim Diesel - D-East-P1 Shirt - Wash Denim Online only
DieselDiesel - D-East-P1 Shirt - Wash Denim
Sale price$185.40 Regular price$309.00