{"title":"Nudie Jeans Co","description":"\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003eFounded in 2001 in Gothenburg, Nudie Jeans Co. is a Swedish denim brand renowned for its sustainable ethos, emphasising reuse and repair. Using 100% organic cotton denim and transparent production, they champion a sustainable industry, aligning with environmental and social values. Their tradition of preservation embodies lasting fashion and eco-consciousness, reflecting a responsible brand image.\u003c\/p\u003e","products":[{"product_id":"nudie-lean-dean-dry-jean-16-dips","title":"Nudie - Lean Dean Jean - Dry 16 Dips","description":"\u003cp\u003e\u003cspan\u003eSlim fit jeans with a tapered leg made in comfort stretch denim. Like the name implies, this dry, deep blue, option has been through 16 indigo dips. Unlike other stretch denim, these are not rinsed, so they are stiffer, and will shrink a bit more. Account for inseam shrinkage of 2% and 4.5-6% in width. 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