Diesel

In 1978, Italian entrepreneur Renzo Rosso founded Diesel to innovate denim during an oil crisis. He aimed to create an alternative jeans brand, distinct from prevailing casual wear.

The universal term "diesel" embodied his global vision. Using "For Successful Living" as a slogan, Diesel's history blends advertising leadership and fashion innovation. Defying norms, the brand's ethos remains strong after 35 years.

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Diesel - D-Slandy-Bell Jean - 069EF Wash Diesel - D-Slandy-Bell Jean - 069EF Wash
DieselDiesel - D-Slandy-Bell Jean - 069EF Wash
Sale price$289.50 Regular price$579.00