Diesel

In 1978, Italian entrepreneur Renzo Rosso founded Diesel to innovate denim during an oil crisis. He aimed to create an alternative jeans brand, distinct from prevailing casual wear.

The universal term "diesel" embodied his global vision. Using "For Successful Living" as a slogan, Diesel's history blends advertising leadership and fashion innovation. Defying norms, the brand's ethos remains strong after 35 years.

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Diesel - D-Slandy-Bell Jean - 069EF Wash Diesel - D-Slandy-Bell Jean - 069EF Wash
DieselDiesel - D-Slandy-Bell Jean - 069EF Wash
Sale price$289.50 Regular price$579.00
Sold out
Diesel - B-Visible Leather Belt - Brown Diesel - B-Visible Leather Belt - Brown
40% Off
Diesel - S-Umbe-SSL-Globe Shirt - Black/Grey Diesel - S-Umbe-SSL-Globe Shirt - Black/Grey
DieselDiesel - S-Umbe-SSL-Globe Shirt - Black/Grey
Sale price$257.40 Regular price$429.00
30% Off
Diesel - S-Astico Mid Zip SP Shoe - Star White Diesel - S-Astico Mid Zip SP Shoe - Star White
DieselDiesel - S-Astico Mid Zip SP Shoe - Star White
Sale price$293.30 Regular price$419.00